ALDI Australia, a branch of the worldwide supermarket phenomenon born in Germany, is amongst Australia’s most unique grocery retailers. The experience of shopping in ALDI (Sydney, Brisbane, Melbourne, and other locations across the country) is one which is not necessarily suited to every shopper, yet those who have embraced this mode of grocery shopping absolutely love it.
Why do people love shopping at ALDI Australia-wide?
Shopping in ALDI means doing it all for yourself. You collect your own trolley, you select your own merchandise, and you pack your own order. This is the perfect solution for those of us who are endlessly frustrated by disinterested supermarket check-out staff who pack shopping bags in a haphazard way, putting leaky meat trays on top of fresh fruit, or squashing bread or eggs with heavy bottles of drink. At ALDI Australia, the buck stops with the shopper.
There is no merchandising of any kind in ALDI. Brands are simple and there are no industry marketing ploys in place to influence shoppers in any way. This supermarket chain is for the shopper who is not interested in fancy displays, browsing brands, or comparing prices; it is for the seasoned shopper who wants to get in and get out quickly and without fuss.
Groceries sourced in ALDI Australia-wide are basic and without fancy packaging. This is not the place to shop if you’re out to impress with particular brands. Here, however, is the surprise: quite a number of very brand-oriented shoppers, when it comes to clothing, accessories, and cars, proudly and loudly shop for their groceries in ALDI!
A shopping expedition to ALDI in Sydney (or anywhere else, for that matter) can be an exercise in “survival of the fittest”. Seasoned ALDI Sydney shoppers are not only cheap in that the bargain is the end-game; they are tough and proactive. Shopping in ALDI in Sydney can be almost a contact sport – especially during peak periods like the day before a Public Holiday.
So why shop at ALDI? You get cheap, basic groceries, bulk grocery items, there are no plastic bags, and you’re assured genuine savings on genuine local (Australian) products. Check out your local ALDI (Sydney, for example, has stores at Broadway, Thornleigh, Galston, Macquarie Centre, and Kellyville). You may be a covert before you know it.
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